Carlsberg Beer is beer. As such, it's a social substance. Beer brands have forever been claiming that they are the beer for good friends and social situations. Lowenbrau with their old jingle, "Here's to good friends, because tonight is kinda special..." Or Michelob's attempts to own the concept of night-time partying. Even Bud Light's recent campaign about superstitions is really about bonding, socialness, friends. The list of attempts by beer makers to position themselves as the real soc...
Carlsberg Beer is beer. As such, it's a social substance. Beer brands have forever been claiming that they are the beer for good friends and social situations. Lowenbrau with their old jingle, "Here's to good friends, because tonight is kinda special..." Or Michelob's attempts to own the concept of night-time partying. Even Bud Light's recent campaign about superstitions is really about bonding, socialness, friends. The list of attempts by beer makers to position themselves as the real soc...
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